ROOI ROOTS FUND

rooted in equality

In what we create, how we grow, and with whom we grow

Equality as a norm

At Rooipresso®, we believe a company can do more than just make a good product. From South Africa, where we live and work, we experience daily how important it is to be conscious of nature, people, and the future.

Equality as a norm

The power of together

We see at close quarters that equality, fair opportunities, and respect for nature are not self-evident. This realization forms the basis of everything we do at Rooipresso®. We believe that people naturally want to contribute and be part of something bigger. We believe in together: together for nature and together building strong communities.

What we stand for

Our foundations for equality

Nature

We are committed to treating the earth with respect and preserving the unique ecosystems of South Africa.

Communities

We are building resilience and equal opportunities by working together with local partners who make a real difference.

Future generations

Supporting children and young people in their development, so they can grow towards a promising future in a safe environment.

<h2>With every cup of Rooipresso®</h2>

Your contribution

With every cup of Rooipresso®

We believe that success is only truly valuable when it is shared. That is why our contribution grows directly in line with our company. Every step we take contributes to the impact we want to make together.

We donate:

€0.25 per sleeve

€1.- per 250 grams

5% of our corporate revenue

Our goal for the first year is to invest €2,000. Our ambition is to increase this amount every year. In this way, we are building a fairer future, one step at a time.

<h2>Building the future together</h2>

together we are stronger

Building the future together

We are currently looking for partnerships that truly align with the vision behind our foundation. We believe it is important to take the time for partners who make an impact in a genuine, honest, and sustainable way.

In the meantime, we are setting aside all contributions that are being accumulated. As soon as we have chosen a partnership, we will share this openly and transparently. We look forward to sharing our first project with you.

GOOD FROM THE GROUND UP.

Impact starts with small steps.

With every cup of Rooipresso®, you contribute to something greater: a fairer chain, stronger communities, and a next generation that gets the opportunity to grow.

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